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🎁 Black Friday & Holiday Deals for Heroes 2026

Holiday shopping for (or as) a firefighter, paramedic, police officer, veteran, nurse or teacher? Here are 14 limited-time and seasonal 2026 offers, followed by 50 year-round shopping and tech discounts that make great gifts. Black Friday is Friday, November 27, 2026. Every deal is checked against a current source. Offers change, so always confirm with the merchant.

Holiday 2026 & Black Friday offers

Kohl's Military Appreciation (Veterans Day)

Nov 10-11, 2026: 30% off qualifying in-store purchases for active duty, veterans, retirees and immediate family with military ID, dependent ID, state veteran ID or DD-214. Exclusions apply. Great early start on holiday shopping.

πŸ›οΈ Shopping & ApparelChicagoland Kohl's stores⏰ Ends Nov 11βœ“ Verified
Source

Five Below Veteran & Military Appreciation

Nov 9-15, 2026: 10% off for veterans, service members and military families. Stocking-stuffer territory.

πŸ›οΈ Shopping & ApparelChicagoland Five Below stores⏰ Ends Nov 15βœ“ Verified
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Cuts Clothing Black Friday + GovX

Extra 5% off on top of the Black Friday sale (up to 60% off) for active-duty military, veterans and first responders, verified through GovX.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
Source

Columbia Sportswear Military & First Responder (in store)

Additional 10% off year-round through Dec 31, 2026 for veterans, active duty, retirees, reservists, police, firefighters, EMTs, paramedics and 911 dispatchers with valid ID. Stacks with holiday fleece and puffer pricing where allowed.

πŸ›οΈ Shopping & ApparelColumbia-owned stores⏰ Ends Dec 31βœ“ Verified
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Black Crest Apparel via GovX

25% off for active duty, veterans, military families, first responders (fire, police, healthcare) and K-12/university teachers through GovX.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
Source

Bonobos Heroes Discount

20% off for teachers, military, first responders and medical professionals (verified through SheerID). Listed in SheerID's Oct 28, 2026 holiday roundup.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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Boden Limited-Time Heroes Discount

Limited-time 20% off for heroes, verified through SheerID. Listed in SheerID's 2026 holiday roundup.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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Clinique Heroes Discount

20% off for first responders, medical professionals, military and teachers (SheerID verification). Easy gift-set pick.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
Source

Costco Hero Membership Promotion

New-membership promotion for first responders, medical professionals, military, teachers and government employees, verified through SheerID. Handy before the holiday rush.

πŸ›οΈ Shopping & ApparelChicagoland Costco warehousesβœ“ Verified
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Coral & Tusk Heroes Discount

20% off for teachers, first responders, military and medical professionals (SheerID).

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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American Giant Military Discount

20% off for military (SheerID). U.S.-made hoodies and basics.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
Source

Allen Edmonds Military Discount

15% off for military (SheerID).

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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Dr. Scholl's Shoes Heroes Discount

15% off for first responders, medical professionals, military and teachers (SheerID). Good pick for nurses and shift workers.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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CURVD Earplugs Heroes Discount

20% off all orders for first responders, medical professionals, military and teachers (SheerID).

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
Source

Year-round gift deals: shopping & tech (50)

Great Clips (Veterans Day)

Veterans Day, Wed Nov 11, 2026: veterans and active military get a free haircut or a free haircut card for a later visit at any U.S. Great Clips. Non-military customers that day get a free card to give a veteran. Cards are good through Dec 4, 2026. Bring proof of service.

πŸ›οΈ Shopping & ApparelChicagoland salons (all U.S. locations)⏰ Ends Nov 11βœ“ Verified
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Sport Clips (Veterans Day)

Veterans Day, Wed Nov 11, 2026: veterans and active-duty service members get a free haircut at participating Sport Clips locations. Call your local store to confirm it's participating, and bring military ID or proof of service.

πŸ›οΈ Shopping & ApparelChicagoland (participating stores)⏰ Ends Nov 11βœ“ Verified
Source

ESS Eyewear

30% off ESS ballistic sunglasses, eyeshields & fire/tactical goggles for first responders, law enforcement, military (active, retired, veterans), government employees & nurses. Verify with ID.me when creating a free ESS Elite account.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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Cobra Electronics (dash cams/radar)

5% off for first responders, nurses, teachers; 10% military (ID.me at checkout).

πŸ’» TechOnlineβœ“ Verified
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Abt Electronics

One-time $50 off $500+ plus free shipping for firefighters/EMTs (ID.me).

πŸ’» TechGlenviewβœ“ Verified
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Samsung First Responders Program

First Responders Offer Program pricing on phones, appliances, TVs.

πŸ’» TechOnlineβœ“ Verified
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Nike

First Responders & Medical Professionals discount program listed under Promotions.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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Crocs

15% off for first responders via ID.me; some exclusions.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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T-Mobile First Responder

Discounted unlimited plans for first responders.

πŸ’» TechOnline / storesβœ“ Verified
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Verizon First Responder

10% off eligible mobile plans plus Fios and accessory discounts for active, retired and volunteer firefighters, EMS and police (verify with ID.me).

πŸ’» TechOnline / storesβœ“ Verified
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ExpertVoice

Free to join: verified military & veterans, fire/EMS, law enforcement, healthcare pros (incl. nurses) and teachers get up to 60% off top brands like Garmin, Oakley & Brooks. Verify with ID, pay stub, certificate or official email; brand access varies by team.

πŸ›οΈ Shopping & ApparelOnline (app & website)βœ“ Verified
Source

Oakley Standard Issue

Free membership: active duty, reserve, veterans & military retirees, law enforcement, fire and EMS get exclusive Oakley SI member pricing (up to 50% off select styles) on eyewear, apparel & gear, plus Thin Red Line/Thin Blue Line collections. Verify with ID.me (government ID); first responders renew yearly, military is lifetime.

πŸ›οΈ Shopping & ApparelOnline (oakleysi.com)βœ“ Verified
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GovX

Members-only pricing on gear, tech, tickets for verified first responders.

πŸ›οΈ Shopping & ApparelOnlineβœ“ Verified
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Sam's Club Heroes Membership

Military, first responders, nurses & teachers: new members (no membership in last 6 months) join online at a discount. Military & veterans (incl. spouses): $60 Club + $40 Sam's Cash, or $120 Plus + $70 Sam's Cash. Fire, police, EMS, nurses/healthcare & teachers: $60 Club + $20 Sam's Cash, or $120 Plus. Verify with ID.me.

πŸ›οΈ Shopping & ApparelMultiple (Chicagoland clubs) / Onlineβœ“ Verified
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Kohl's Military Mondays

Military only: active duty, veterans, retirees & immediate family get 15% off qualifying purchases on Mondays, in store only. Show military ID, state ID with veteran status or DD-214. Not combinable with other percent-off coupons; excludes Sephora at Kohl's, gift cards & coupon-ineligible brands.

πŸ›οΈ Shopping & ApparelMultiple (Chicagoland stores)βœ“ Verified
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Under Armour

Military, first responders, nurses & teachers: 20% off at underarmour.com, the UA app and UA Brand Houses (10% at Factory Houses). Verify with ID.me at checkout. Not combinable with other promo codes or sitewide sales; excludes gift cards.

πŸ›οΈ Shopping & ApparelOnline / UA storesβœ“ Verified
Source

Columbia Sportswear

Military & first responders (police, fire, EMT/paramedics, 911 dispatchers): 10% off. Verify with ID.me in the cart.

πŸ›οΈ Shopping & ApparelOnline (columbia.com)βœ“ Verified
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The North Face

Military only (plus spouses & dependents): 10% off. Verify with SheerID. Note: the first responder program has ended.

πŸ›οΈ Shopping & ApparelOnline (thenorthface.com)βœ“ Verified
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Carhartt

Military, first responders & nurses/medical: 15% off. Verify with ID.me at checkout online, or show your ID.me card in store.

πŸ›οΈ Shopping & ApparelOnline / Carhartt storesβœ“ Verified
Source

DICK'S Sporting Goods

Nurses & healthcare only: verified nurses, medical providers & hospital employees get 10% off one eligible product per single-use code (new codes every 2 weeks). Online only; verify with ID.me. No military or first responder program.

πŸ›οΈ Shopping & ApparelOnline (dicks.com)βœ“ Verified
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Bass Pro Shops / Cabela's Legendary Salute

Military, police, fire & EMS: 10% off most merchandise and 5% off firearms & ammo. Show ID in store or verify online. Excludes alcohol, gift cards, licenses/services, boats, motors, ATVs/UTVs & tractors.

πŸ›οΈ Shopping & ApparelMultiple (Chicagoland stores) / Onlineβœ“ Verified
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SCHEELS

Military: 5% off every day online and in store (active, retirees, veterans & dependents). First responders: 40% off Vortex optics at MSRP. Verify with ID.me in your MySCHEELS account.

πŸ›οΈ Shopping & ApparelMultiple / Onlineβœ“ Verified
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Apple Veterans & Military Purchase Program

Military only: current & veteran military, Guard & Reserve, plus household family, get 10% off. Verify with ID.me; personal use.

πŸ’» TechOnline / Apple Storesβœ“ Verified
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Dell Heroes Program

Military, police, fire, EMS & search-and-rescue: 10% off eligible Dell.com purchases (2 products per order, 2 orders per year). Join Dell Rewards and verify with SheerID.

πŸ’» TechOnline (dell.com)βœ“ Verified
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HP Frontline Heroes Store

Military & families, first responders, nurses & medical staff: up to 40% off at HP's Frontline Heroes Store. Verify with ID.me.

πŸ’» TechOnline (hp.com)βœ“ Verified
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Lenovo

Military & family, first responders, nurses & medical, plus teachers via the education program: sitewide discounts on PCs & accessories. Verify with ID.me in cart.

πŸ’» TechOnline (lenovo.com)βœ“ Verified
Source

Microsoft Store

Military only: active, former & retired military and immediate family get up to 10% off select physical products. Excludes Xbox, digital content, subscriptions, Office, Windows & gift cards.

πŸ’» TechOnline (microsoft.com)βœ“ Verified
Source

AT&T Appreciation / FirstNet

Military, veterans, teachers & retired police/fire: up to 20% off eligible unlimited plans. Active first responders & nurses: FirstNet & Family plans. Proof required.

πŸ’» TechOnline / storesβœ“ Verified
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Michaels

Military only (and immediate family): 15% off entire purchase incl. sale items, every day. Register through Michaels Rewards. Many exclusions (clearance, Cricut, Lego, gift cards, etc.).

πŸ›οΈ Shopping & ApparelMultiple (Chicagoland stores) / Onlineβœ“ Verified
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Burton

Military, first responders & healthcare: 20% off select Burton gear with a one-time code, reissued every 3 months. Verify with SheerID. Online only; not combinable with other percent-off offers.

πŸ›οΈ Shopping & ApparelOnline (burton.com)βœ“ Verified
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Smith Optics Pro Program

First responders & active military: apply to the Pro Program for up to 50% off eligible goggles, helmets and sunglasses (limit $1,200 MSRP/year). Upload proof of employment; renew yearly.

πŸ›οΈ Shopping & ApparelOnline (smithoptics.com)βœ“ Verified
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YETI

Military, veterans, first responders, nurses, medical providers, teachers & government employees: ID.me discount pricing on eligible YETI gear (up to $10,000/yr). Verify with ID.me in your bag; show ID in YETI stores. Excludes new releases, seasonal colors and limited editions.

πŸ›οΈ Shopping & ApparelOnline / YETI storesβœ“ Verified
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Bose

Military, first responders, nurses, medical & teachers: 10% off your cart, up to $100. Verify with ID.me.

πŸ’» TechOnline (bose.com)βœ“ Verified
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Sonos

Military, nurses, first responders, teachers & medical: 15% off. Verify with ID.me. Excludes refurbished, B-stock and some products.

πŸ’» TechOnline (sonos.com)βœ“ Verified
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GoPro

Military, first responders, medical professionals & teachers: 5% off eligible products. Verify with ID.me.

πŸ’» TechOnline (gopro.com)βœ“ Verified
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DJI

Military: 5% off. First responders & teachers: 5% off Power Solutions and handheld gimbals only. Verify with GoCertify.

πŸ’» TechOnline (store.dji.com)βœ“ Verified
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Stanley 1913

Military, first responders, nurses, medical & teachers: 20% off. Verify with ID.me; code applies at checkout.

πŸ›οΈ Shopping & ApparelOnline (stanley1913.com)βœ“ Verified
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Vans

Military only: active duty, reserve, veteran & retired military plus spouses and dependents get 15% off, one code every 30 days. Verify with SheerID online or show military photo ID at Vans-owned stores (not outlets). Excludes clearance, limited editions & gift cards.

πŸ›οΈ Shopping & ApparelOnline / Vans storesβœ“ Verified
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Γ©S Skateboarding

Military only: verified military and veterans get 20% off. Verify with VerifyPass.

πŸ›οΈ Shopping & ApparelOnline (esskateboarding.com)βœ“ Verified
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Wrigleyville Sports

Military only: active duty, veterans & retirees get 15% off online with code MILITARY after VerifyPass verification (log in with the verified email). Gift cards excluded.

πŸ›οΈ Shopping & ApparelChicago (Wrigleyville) / onlineβœ“ Verified
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Red Wing Shoes

Military, first responders, nurses, medical professionals & teachers: ID.me discount on boots and shoes; ID.me lists it as $15 off each pair. Online only; sale items and collabs excluded; not combinable.

πŸ›οΈ Shopping & ApparelOnline (redwingshoes.com)βœ“ Verified
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YouTube TV Heroes Offer

U.S. active military & veterans, teachers, nurses & first responders: $15/month off YouTube TV Base Plan for 12 months ($67.99/mo) via ID.me. Redeem by Dec 31, 2026.

πŸ’» TechStreaming⏰ Ends Dec 31βœ“ Verified
Source

SimpliSafe Protectors Program

Military (incl. veterans & dependents), first responders, medical professionals & teachers: 50% off a new SimpliSafe system via VerifyPass one-time code. Not combinable.

πŸ’» TechOnline (simplisafe.com)βœ“ Verified
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Ring Give Back

Military, first responders, healthcare workers & teachers: 20% off eligible Ring.com purchases via VerifyPass code. Excludes subscriptions, bundles and sales.

πŸ’» TechOnline (ring.com)βœ“ Verified
Source

Levi's

Military (active & retired), medical professionals & first responders (police, fire, EMT): 10% off eligible orders via SheerID one-time code.

πŸ›οΈ Shopping & ApparelOnline (levi.com)βœ“ Verified
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Foot Locker Military Discount

Military only: active duty, veterans, Guard, reservists & registered dependents get 10% off most purchases via SheerID. Excludes Nike, adidas, ASICS & New Balance; $100 cap per verification.

πŸ›οΈ Shopping & ApparelOnline + Chicagoland storesβœ“ Verified
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Maui Jim Mahalo to Heroes

Military, first responders, nurses, medical providers, hospital employees & teachers: 30% off one non-prescription pair via ID.me (twice per 12 months).

πŸ›οΈ Shopping & ApparelOnline (mauijim.com)βœ“ Verified
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Skechers Community Discount

Military & first responders (active/retired police, fire, EMT, 911 dispatch): an extra 10% off, stackable on promotions, via ID.me. Online only.

πŸ›οΈ Shopping & ApparelOnline (skechers.com)βœ“ Verified
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Hydro Flask Pro Deal

Military, first responders, nurses/medical & teachers can apply for Hydro Flask Pro Deal pricing; SheerID lists it as 20% off.

πŸ›οΈ Shopping & ApparelOnline (hydroflask.com)βœ“ Verified
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Visible Wireless

Military, first responders, nurses & teachers: ID.me lists $5 off any Visible plan every month when you sign up through ID.me.

πŸ’» TechMobile serviceβœ“ Verified
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Shopping for a veteran? See our Veterans Day 2026 free meals and military discounts.

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