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π Black Friday & Holiday Deals for Heroes 2026
Holiday shopping for (or as) a firefighter, paramedic, police officer, veteran, nurse or teacher? Here are 14 limited-time and seasonal 2026 offers, followed by 50 year-round shopping and tech discounts that make great gifts. Black Friday is Friday, November 27, 2026. Every deal is checked against a current source. Offers change, so always confirm with the merchant.
Holiday 2026 & Black Friday offers
Kohl's Military Appreciation (Veterans Day)
Nov 10-11, 2026: 30% off qualifying in-store purchases for active duty, veterans, retirees and immediate family with military ID, dependent ID, state veteran ID or DD-214. Exclusions apply. Great early start on holiday shopping.
SourceFive Below Veteran & Military Appreciation
Nov 9-15, 2026: 10% off for veterans, service members and military families. Stocking-stuffer territory.
SourceCuts Clothing Black Friday + GovX
Extra 5% off on top of the Black Friday sale (up to 60% off) for active-duty military, veterans and first responders, verified through GovX.
SourceColumbia Sportswear Military & First Responder (in store)
Additional 10% off year-round through Dec 31, 2026 for veterans, active duty, retirees, reservists, police, firefighters, EMTs, paramedics and 911 dispatchers with valid ID. Stacks with holiday fleece and puffer pricing where allowed.
SourceBlack Crest Apparel via GovX
25% off for active duty, veterans, military families, first responders (fire, police, healthcare) and K-12/university teachers through GovX.
SourceBonobos Heroes Discount
20% off for teachers, military, first responders and medical professionals (verified through SheerID). Listed in SheerID's Oct 28, 2026 holiday roundup.
SourceBoden Limited-Time Heroes Discount
Limited-time 20% off for heroes, verified through SheerID. Listed in SheerID's 2026 holiday roundup.
SourceClinique Heroes Discount
20% off for first responders, medical professionals, military and teachers (SheerID verification). Easy gift-set pick.
SourceCostco Hero Membership Promotion
New-membership promotion for first responders, medical professionals, military, teachers and government employees, verified through SheerID. Handy before the holiday rush.
SourceCoral & Tusk Heroes Discount
20% off for teachers, first responders, military and medical professionals (SheerID).
SourceAmerican Giant Military Discount
20% off for military (SheerID). U.S.-made hoodies and basics.
SourceDr. Scholl's Shoes Heroes Discount
15% off for first responders, medical professionals, military and teachers (SheerID). Good pick for nurses and shift workers.
SourceCURVD Earplugs Heroes Discount
20% off all orders for first responders, medical professionals, military and teachers (SheerID).
SourceYear-round gift deals: shopping & tech (50)
Great Clips (Veterans Day)
Veterans Day, Wed Nov 11, 2026: veterans and active military get a free haircut or a free haircut card for a later visit at any U.S. Great Clips. Non-military customers that day get a free card to give a veteran. Cards are good through Dec 4, 2026. Bring proof of service.
SourceSport Clips (Veterans Day)
Veterans Day, Wed Nov 11, 2026: veterans and active-duty service members get a free haircut at participating Sport Clips locations. Call your local store to confirm it's participating, and bring military ID or proof of service.
SourceESS Eyewear
30% off ESS ballistic sunglasses, eyeshields & fire/tactical goggles for first responders, law enforcement, military (active, retired, veterans), government employees & nurses. Verify with ID.me when creating a free ESS Elite account.
SourceCobra Electronics (dash cams/radar)
5% off for first responders, nurses, teachers; 10% military (ID.me at checkout).
SourceSamsung First Responders Program
First Responders Offer Program pricing on phones, appliances, TVs.
SourceVerizon First Responder
10% off eligible mobile plans plus Fios and accessory discounts for active, retired and volunteer firefighters, EMS and police (verify with ID.me).
SourceExpertVoice
Free to join: verified military & veterans, fire/EMS, law enforcement, healthcare pros (incl. nurses) and teachers get up to 60% off top brands like Garmin, Oakley & Brooks. Verify with ID, pay stub, certificate or official email; brand access varies by team.
SourceOakley Standard Issue
Free membership: active duty, reserve, veterans & military retirees, law enforcement, fire and EMS get exclusive Oakley SI member pricing (up to 50% off select styles) on eyewear, apparel & gear, plus Thin Red Line/Thin Blue Line collections. Verify with ID.me (government ID); first responders renew yearly, military is lifetime.
SourceSam's Club Heroes Membership
Military, first responders, nurses & teachers: new members (no membership in last 6 months) join online at a discount. Military & veterans (incl. spouses): $60 Club + $40 Sam's Cash, or $120 Plus + $70 Sam's Cash. Fire, police, EMS, nurses/healthcare & teachers: $60 Club + $20 Sam's Cash, or $120 Plus. Verify with ID.me.
SourceKohl's Military Mondays
Military only: active duty, veterans, retirees & immediate family get 15% off qualifying purchases on Mondays, in store only. Show military ID, state ID with veteran status or DD-214. Not combinable with other percent-off coupons; excludes Sephora at Kohl's, gift cards & coupon-ineligible brands.
SourceUnder Armour
Military, first responders, nurses & teachers: 20% off at underarmour.com, the UA app and UA Brand Houses (10% at Factory Houses). Verify with ID.me at checkout. Not combinable with other promo codes or sitewide sales; excludes gift cards.
SourceColumbia Sportswear
Military & first responders (police, fire, EMT/paramedics, 911 dispatchers): 10% off. Verify with ID.me in the cart.
SourceThe North Face
Military only (plus spouses & dependents): 10% off. Verify with SheerID. Note: the first responder program has ended.
SourceCarhartt
Military, first responders & nurses/medical: 15% off. Verify with ID.me at checkout online, or show your ID.me card in store.
SourceDICK'S Sporting Goods
Nurses & healthcare only: verified nurses, medical providers & hospital employees get 10% off one eligible product per single-use code (new codes every 2 weeks). Online only; verify with ID.me. No military or first responder program.
SourceBass Pro Shops / Cabela's Legendary Salute
Military, police, fire & EMS: 10% off most merchandise and 5% off firearms & ammo. Show ID in store or verify online. Excludes alcohol, gift cards, licenses/services, boats, motors, ATVs/UTVs & tractors.
SourceSCHEELS
Military: 5% off every day online and in store (active, retirees, veterans & dependents). First responders: 40% off Vortex optics at MSRP. Verify with ID.me in your MySCHEELS account.
SourceApple Veterans & Military Purchase Program
Military only: current & veteran military, Guard & Reserve, plus household family, get 10% off. Verify with ID.me; personal use.
SourceDell Heroes Program
Military, police, fire, EMS & search-and-rescue: 10% off eligible Dell.com purchases (2 products per order, 2 orders per year). Join Dell Rewards and verify with SheerID.
SourceHP Frontline Heroes Store
Military & families, first responders, nurses & medical staff: up to 40% off at HP's Frontline Heroes Store. Verify with ID.me.
SourceLenovo
Military & family, first responders, nurses & medical, plus teachers via the education program: sitewide discounts on PCs & accessories. Verify with ID.me in cart.
SourceMicrosoft Store
Military only: active, former & retired military and immediate family get up to 10% off select physical products. Excludes Xbox, digital content, subscriptions, Office, Windows & gift cards.
SourceAT&T Appreciation / FirstNet
Military, veterans, teachers & retired police/fire: up to 20% off eligible unlimited plans. Active first responders & nurses: FirstNet & Family plans. Proof required.
SourceMichaels
Military only (and immediate family): 15% off entire purchase incl. sale items, every day. Register through Michaels Rewards. Many exclusions (clearance, Cricut, Lego, gift cards, etc.).
SourceBurton
Military, first responders & healthcare: 20% off select Burton gear with a one-time code, reissued every 3 months. Verify with SheerID. Online only; not combinable with other percent-off offers.
SourceSmith Optics Pro Program
First responders & active military: apply to the Pro Program for up to 50% off eligible goggles, helmets and sunglasses (limit $1,200 MSRP/year). Upload proof of employment; renew yearly.
SourceYETI
Military, veterans, first responders, nurses, medical providers, teachers & government employees: ID.me discount pricing on eligible YETI gear (up to $10,000/yr). Verify with ID.me in your bag; show ID in YETI stores. Excludes new releases, seasonal colors and limited editions.
SourceBose
Military, first responders, nurses, medical & teachers: 10% off your cart, up to $100. Verify with ID.me.
SourceSonos
Military, nurses, first responders, teachers & medical: 15% off. Verify with ID.me. Excludes refurbished, B-stock and some products.
SourceGoPro
Military, first responders, medical professionals & teachers: 5% off eligible products. Verify with ID.me.
SourceDJI
Military: 5% off. First responders & teachers: 5% off Power Solutions and handheld gimbals only. Verify with GoCertify.
SourceStanley 1913
Military, first responders, nurses, medical & teachers: 20% off. Verify with ID.me; code applies at checkout.
SourceVans
Military only: active duty, reserve, veteran & retired military plus spouses and dependents get 15% off, one code every 30 days. Verify with SheerID online or show military photo ID at Vans-owned stores (not outlets). Excludes clearance, limited editions & gift cards.
SourceΓ©S Skateboarding
Military only: verified military and veterans get 20% off. Verify with VerifyPass.
SourceWrigleyville Sports
Military only: active duty, veterans & retirees get 15% off online with code MILITARY after VerifyPass verification (log in with the verified email). Gift cards excluded.
SourceRed Wing Shoes
Military, first responders, nurses, medical professionals & teachers: ID.me discount on boots and shoes; ID.me lists it as $15 off each pair. Online only; sale items and collabs excluded; not combinable.
SourceYouTube TV Heroes Offer
U.S. active military & veterans, teachers, nurses & first responders: $15/month off YouTube TV Base Plan for 12 months ($67.99/mo) via ID.me. Redeem by Dec 31, 2026.
SourceSimpliSafe Protectors Program
Military (incl. veterans & dependents), first responders, medical professionals & teachers: 50% off a new SimpliSafe system via VerifyPass one-time code. Not combinable.
SourceRing Give Back
Military, first responders, healthcare workers & teachers: 20% off eligible Ring.com purchases via VerifyPass code. Excludes subscriptions, bundles and sales.
SourceLevi's
Military (active & retired), medical professionals & first responders (police, fire, EMT): 10% off eligible orders via SheerID one-time code.
SourceFoot Locker Military Discount
Military only: active duty, veterans, Guard, reservists & registered dependents get 10% off most purchases via SheerID. Excludes Nike, adidas, ASICS & New Balance; $100 cap per verification.
SourceMaui Jim Mahalo to Heroes
Military, first responders, nurses, medical providers, hospital employees & teachers: 30% off one non-prescription pair via ID.me (twice per 12 months).
SourceSkechers Community Discount
Military & first responders (active/retired police, fire, EMT, 911 dispatch): an extra 10% off, stackable on promotions, via ID.me. Online only.
SourceHydro Flask Pro Deal
Military, first responders, nurses/medical & teachers can apply for Hydro Flask Pro Deal pricing; SheerID lists it as 20% off.
SourceVisible Wireless
Military, first responders, nurses & teachers: ID.me lists $5 off any Visible plan every month when you sign up through ID.me.
SourceShopping for a veteran? See our Veterans Day 2026 free meals and military discounts.